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Buyerology: The New Science of Understanding Buyer Behavior

Image by Taz etc.via Flickr Over the course of the past two years, we’ve seen a marked shift in buyer behavior and buying choices.  So much so that the degree of uncertainty of why and how both...

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Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can...

Target (Photo credit: Wikipedia) I am a big baseball fan and a one-time want to be pitcher.  Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young...

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